Daren Poole.
Market research company Ipsos has appointed former Kantar global creative head Daren Poole creative excellence leader in Australia.
In the newly created role based in Sydney, reporting to CEO Simon Wake, Poole will be responsible for leading the creative development and assessment business for the Australian team.
He comes to Ipsos from data infrastructure and analytics business, Morning Consult, where he was the associate vice president of campaign measurement. Prior to this, he spent ten years as the global head of creative at Kantar, following 20 years at Millward Brown.
“I’m thrilled to be working once again with Australian companies, backed by the power of Ipsos’ leading creative excellence solutions,” he said.
“This is an opportunity to maximise our clients’ return on their advertising investment through the development of brilliant creative. I’m looking forward to bringing my expertise to the Ipsos Australian team.”
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