DARE.
Australian iced coffee brand Dare has unveiled a new brand design that puts real coffee back at the core; bolder, sharper and built for the next generation of iced coffee lovers in a campaign via Bulletproof.
“Our challenge was future-proofing an Aussie icon without losing what made it legendary,” said Bega Group marketing manager, iced coffee, Patrick Davis.
“The result is clarity, confidence and serious cut-through, ready to reignite loyal fans and win over a new wave of coffee lovers.”
For Bulletproof, the work was about sharpening Dare’s coffee credentials while carefully balancing grounded realness with a sense of uplift.
The revitalised range is now rolling out nationally, with the new brand work activated through Dare Iced Coffee’s partnerships, including the NRL and Brad Jones Racing.
“By reinstating the bean as the hero, we’ve created a system that balances realness with optimism, built to scale without losing Dare’s bold DNA,” said Bulletproof design director, Sarah Hendy.
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