Dan Copsey acquires stake in Willow & Blake

By AdNews | 16 July 2025
 

Willow & Blake.

Creative agency Willow & Blake has announced a new partnership with digital entrepreneur Dan Copsey, who has acquired a minority stake in the business.

Commercial details haven't been released. 

Copsey is the founder of Admosis and part of the TMSPC Group. He launched recruitment agency The Good Crowd and has been supporting community and healthcare initiatives across Asia.

“This new partnership marks an exciting chapter of growth for Willow & Blake," said Willow & Blake co-founders Jessica Hatzis and Bree Johnson.

"We’ve been quietly building a team of experts that are hungry and ready to create the next generation of game-changing brands.

"Having Dan and his team come on board as a partner gives us the strategic support we need to take Willow to the next level."

The deal sees Hatzis and Johnson retain majority ownership.

The partnership will have several growth initiatives, including expanding the team with senior strategic and design talent, launching a new venture in the coming months and growing the agency’s footprint both in Australia and internationally.

"Joining forces with Willow & Blake represents an exciting opportunity to create something truly special in the agency landscape," said Copsey.

"Together, we will focus on delivering innovative solutions that drive real results for our clients.".

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