D3 Team with Vitaco products
Independent Auckland media agency D3 has picked up the Vitaco media account in New Zealand following a competitive pitch.
D3 will handle media strategy, planning, buying, analytics and data technology across Vitaco's brand portfolio, which includes Healtheries, Musashi, Nutra-Life and Athena.
Vitaco, a health and wellness company with operations across Australia and New Zealand, selected D3 for its independent operating model and senior-led delivery.
Simon Cheape, head of marketing at Vitaco, said the company wanted an agency capable of managing a diverse portfolio across a complex media landscape.
"Throughout the pitch, D3 brought an insightful, clear and commercially grounded approach. Their combination of strategic capability, innovative spirit and senior involvement gave us confidence they were the right fit for where we want to take the business next," Cheape said.
Alex Radford, co-founder and partner at D3, said brands were becoming more deliberate about agency selection.
"Businesses have more choice than ever before, but they're also under more pressure to deliver results. That's driving a greater focus on finding partners who can provide clear thinking, commercial alignment and genuine accountability," Radford said.
D3 was founded in 2018 and operates across New Zealand and Australia, specialising in digital media, SEO and data solutions.
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