Daniel Dagher Bray St and Kyle Czech. Credit: Czech Group
Australian independent media agency Czech Group and London-based brand agency Bray St. and have been appointed agencies of record for Epijoint, the human joint health product developed by Interpath Global.
Bray St. will serve as creative agency of record, with Czech Group leading media strategy, planning and buying across ANZ and global markets.
The partnership is designed to build awareness of Epijoint among people with mild joint pain or osteoarthritis.
Interpath Global is an R&D company best known in Australia for 4CYTE with Epiitalis, the animal joint health supplement, and veterinary brand Sasha's Blend.
Daniel Dagher, founder and managing director of Bray St., said the partnership would combine global brand thinking with local media expertise.
"Epijoint represents an exciting opportunity to bring meaningful innovation to the nutraceutical category," Dagher said.
Kyle Czech, founder and managing director of Czech Group, said the collaboration reflected how brands and agencies need to work as a team.
"Our integrated partnership demonstrates the deep need for brands and client partners to work as a collaborative team to drive growth," Czech said.
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