Cuttable taps Medibank’s Sam Ayre

By AdNews | 9 July 2024
Sam Ayre

Automated advertising agency Cuttable has appointed Sam Ayre as its first marketing hire.

Ayre said having been a client of Cuttable at Medibank, he saw firsthand the impact Cuttable’s offering can have on a marketing team.

"We were looking for a partner to help us with the messy middle as they call it, the consideration and conversion content that we were struggling to do effectively and at the craft needed; it’s where we brought on Cuttable," Ayre said.

“It’s a unique situation leaving Medibank as I’ve gone from sitting in the seat to looking in from the outside. I’m still hellbent on helping them get the outcomes they deserve."

Cuttable co-CEO Jack White said he first met Ayre as young account directors at Clemenger BBDO Melbourne.

"We reconnected when he returned to Melbourne and joined Medibank, leading both the brand and acquisition teams," White said.

“We would both meet regularly to chat, trying to solve the challenge brands have in nailing their mid-funnel and consideration content, but from different perspectives: Sam from the marketing side and me from the agency side. When we started the search for a marketing lead, I couldn't think of a better person to partner with.

"Sam's deep understanding of both the client perspective and the marketing landscape makes him the perfect addition to our team."

Cuttable co-CEO Sam Kroonenburg said Ayre's appointment is crucial to the agency's success.

"As it ensures we have the voice of our marketers in our business from product build. It’s something we did at our last company and proved to be pivotal in our success," Kroonenburg said.

Cuttable agency roster includes, Nando’s, Medibank, Penfolds, Powershop, DiDi and Wesfarmers OneDigital.

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