Meredith Cranmer.
Curious Nation has been appointed, following a competitive pitch, to lead activation for Goodman Fielder’s CSR Sugar portfolio within the grocery baking category.
The independent agency has also been appointed by Italian company ILLVA Saronno to lead an activation in Japan.
Curious Nation has also been appointed by a New Zealand media company and tasked with the creation and experiential delivery of a showcase and networking event.
“This run of wins is a powerful validation of what Curious Nation stands for, bold creativity grounded in strategy and experiences that are designed to actually move the needle for brands,” said Curious Nation co-founder and managing director, Meredith Cranmer.
“From Goodman Fielder, continuing to deliver for leading brands in New Zealand, to an activation in Japan, it’s an exciting way to start the year and a clear sign that clients are looking for agency partners that can combine insights with creative execution and work in multiple countries.”
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