Snackbrands has appointed cummins&partners its creative agency to handle brand strategy, campaign development, social media and production across its portfolio including Kettle, CC's, Cheezels and Thins.
"In a world where snacking is serious business, we needed an agency that understood both the art and the science of it," said James Deysel, marketing director of Snackbrands.
“cummins&partners brings the creativity, the strategic smarts.”
Lily O'Connell, senior account director at cummins&partners, said this is the dream gig.
“Snackbrands isn't just any snack company," O'Connell said. “They're the snacks we all grew up with, battled our friends for, and demolished on road trips.
“This partnership is packed with creative potential, and we're ready to build campaigns as bold, fun and satisfying as the products themselves."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.