Cummins&Partners' string of new hires in Sydney

Paige Murphy
By Paige Murphy | 26 July 2021
Top L -R :Meredith Ansoul & Matty Graham, Bottom L-R: Alice Tran & Rachel McEwen.

Cummins&Partners Sydney has made a string of new hires, following a number of recent business wins.

The agency has recently been begun working with clients including Singapore Airlines-backed experiences platform Pelago, Indeed, F45 Group’s newest brands FS8 and Hamptons Life, and South African Tourism among others.

Rachel McEwen and Matty Graham both join as group business directors.

McEwen returns from London where she worked on PepsiCo and ASDA at AMV BBDO, while Graham has most recently been a part of the team at Vice, predominantly on CUB.

Meredith Ansoul joins in the newly created head of media role.

She leaves Vodafone where she was head of acquisition, media and content. 

Ansoul is a senior industry figure who has run Nestle, Colgate, Allianz, Chanel, Novartis, Singapore Airlines, Singapore Tourism and Optus.

“Opportunities like this don’t come around very often," Ansoul says.

"I’m a big believer in an integrated offer and even more so now I’ve spent time on the client side. I’m excited to jump in and strengthen the Cummins&Partners offering.”

Other hires in account management include senior account director Nicky Webster who has previously worked at BWM, senior account manager Robbie Tucker who joins from M&C Saatchi and account executive Abby Johnson.

The creative department has also been bolstered with Georgie Parchert.

She was previously a strategist at UM and now joins the agency as a copywriter.

She will partner with Alice Tran, who has been promoted to art director.

"It’s gratifying to see independent agencies thriving in the Australian market and even after ten years we still think and feel like a start up," Cummins&Partners managing director Kirsty Muddle says.

"It’s not just in our structure but in the way in which we see marketing and advertising. This is a result of our eyes being on all areas of marketing and advertising.

"That angle of modern marketing is attracting some of the best talent. I’m excited by the depth, experience, and diversity in our talent. Not only do these people support the growth we’ve had with new wins but also shape our future.”

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