Cummins&partners seals Tupperware deal

By AdNews | 21 August 2014

Cummins&partners has sealed the deal with Tupperware, taking on creative duties for the food container brand.

The account had been handled by Melbourne-based shop Paper Stone Scissors for 15 years.

The work will initially be below the line, seasonal activity around catalogues and collateral for Tupperware demonstrators to help sell more product and bring more demonstrators on board.

Meanwhile, AMPR takes on PR, sponsorship and events leverage.

“We are confident both agencies can deliver what we need for our brand and business to grow,” sad Jonathan Cox, senior marketing manager AU/NZ for Tupperware. “We need people who can help us develop our creative concepts and communication needs plus deliver to our high standards. We look forward to working with them both.”

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