Ben McCallum.
Independent agency Cummins and Partners has announced three appointments, following a period of major client wins and expansion.
The agency has appointed Natassja Cox strategist, Lara Tarabey senior account manager and Marika Tsourekis account executive.
The hires come as Cummins and Partners builds on growth, including the recent renewal of its partnership with Stellantis Australia, one of the agency's foundation clients, and the launch of major new brand platforms for clients including Equip Super.
"We are in a strong phase of growth as an independent agency" said Cummins and Partners chief executive Ben McCallum.
“That growth is coming from the quality of the work, the strength of our client relationships and a clear point of view about long term brand building.
"As we continue to win and retain major clients, we are deliberately investing in high calibre talent across strategy and client services. Natassja brings international strategic rigour, Lara brings global account leadership experience and Marika represents the next generation of talent coming through the agency.
"Our ambition is not just to grow bigger, but to grow stronger. That means building a team capable of delivering distinctive, enduring work for ambitious brands."
Cox joins as strategist, most recently freelancing at Special Melbourne and previously spending five years at DDB Aotearoa, working across brands including L&P, Lotto and Goodman Fielder.
"I'm fresh to the Australian industry and Cummins has a real legacy here, but all the ambition of a hungry new agency. I'm very happy to be part of it," Cox said.
"I want to be part of work that my friends will still talk about in 20 years' time."
Tarabey joins as senior account manager after nearly three years at VCCP London and six months at BMF.
"The people, the culture and the passion to make good work drew me in. I want to help create work that people actually care about, built on strong relationships, clear thinking and collaboration that makes the process as good as the output," Tarabey said.
Tsourekis joins as account executive, having previously interned at Cummins and Partners and completed a marketing communications internship in Dublin.
"I was offered a position after my internship, so now I get to learn from the best. I want to be part of creating meaningful work that inspires and changes people's perspectives," Tsourekis said.
Founder Sean Cummins said sustained growth comes from backing talent, creativity and long-term partnerships.
"As an independent agency, our strength is always our people. Sustained growth comes from backing talent, backing creativity and backing long term partnerships. These appointments reflect the kind of agency we are building," he said.
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