Sean Cummins Ben McCallum. Credit: Cummins & Partners
Cummins & Partners has retained the creative account for Stellantis Australia, extending a relationship that spans 15 years.
The agency will continue handling creative and strategy for Stellantis Australia's local brands: Jeep, Fiat, Alfa Romeo and Leapmotor.
The renewal positions the partnership among the longer-running client-agency relationships in an industry marked by frequent account reviews.
Sean Cummins, founder of Cummins & Partners, said the reappointment was about remaining relevant rather than relying on history.
"We're pleased to continue working with Stellantis Australia and focused on delivering work that supports their brands in a highly competitive market," Cummins said.
Ben McCallum, CEO of Cummins & Partners, said longevity in agency relationships required clear commercial rationale on both sides.
"This renewal reflects a shared commitment to ongoing evolution, rather than standing still," McCallum said.
The partnership will support Stellantis Australia's marketing as the automotive category faces changes in electrification, regulation and consumer behaviour.
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