CSIRO is behind some of the world's biggest inventions - Wi-Fi, Aeroguard and treatment for the flu – but its real challenge is reminding Aussies that it's there.
In order to build awareness of the organisation, CSIRO has created a custom-built swing that uses movement, converted into sustainable energy to create a light and sound display. Energy is one of the sectors where CSIRO has made some major breakthroughs and was chosen as its a topic the public can relate to.
The CSIRO Infinity Swing was developed with creative agency Reborn and took eight months from concept to fruition.
CSIRO general manager of communication Oona Nielssen said the scale of the project is something the organisation had been eyeing.
“Delivering campaigns on this scale is something we’ve been moving towards since we restructured our communication function about 18 months ago,” Nielssen said.
“More importantly, this campaign will give us the platform to cut through the noise and engage with a sometimes disengaged Australian public on issues relating to science and energy.”
The agency's creative technology team worked with CSIRO scientists, Chunk!Design and Electroniq Systems to develop kinetic energy generators to power the swing, with the movement of the swing also used to power the visual and audio in real-time.
The swing will feature at Customs House until Sunday 8 November and at Federation Square in Melbourne from 16-21 November.
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