Acast has partnered with Crooked Media to enable buyers in more countries, including Australia, to advertise across its programming and reach audiences in the regions for the first time.
Advertisers in Australia, New Zealand, the UK, and Canada will be able to purchase inventory across Crooked shows which include Pod Save America, Lovett or Leave it, and Pod Save the World.
“We've been able to build great relationships with advertisers through our honest and sometimes ridiculous host read spots, with many of those sponsors with us since we founded the company.” says Joel Fowler, VP of commercial marketing and creative strategy at Crooked Media.
“We're thrilled to be working with Acast, who have such a great foothold on the audio space around the world, to bring Crooked to more partners.”
Crooked joins a growing number of publishers, networks, and media companies using Acast to monetise podcast programming outside of its country of origin, including Vice, BBC, PBS NewsHour, CBC, A+E Networks, The Guardian, and others.
The opportunity in podcasts for advertisers is growing globally, with Reuters Institute research this year finding that 31% of respondents in Australia listen to podcasts.
“Crooked’s renowned programming has built a name for itself amongst listeners from around the world.” says Susie Warhurst, senior vice president of content at Acast.
“There’s tremendous, untapped potential for US publishers and indie shows to monetise their global podcast inventory, and it comes down to choosing the right podcasting partner. At Acast we see a huge demand and opportunity for international buyers to harness premium, valuable US podcast content with cross-market audiences — driving clear returns for local and global brands alike.”
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