Cricinfo takes a punt on Ponting

By AdNews | 3 November 2014
 
Ricky Ponting for Swisse

Ricky Ponting has joined the team at ESPNcricinfo as a commentator and columnist as the site gears up for the upcoming Cricket World Cup.

The former Australian captain will offer his insights as a columnist and video commentator across the World Cup, the 2015 Ashes battle and this summer's test clashes between Australia and India.

ESPNcricinfo editor Sambit Bal said aside from adding a big name to its coverage, Ponting would offer unique insights.

“Apart from being a legend of our game, and a World Cup and Ashes hero, he is also a keen and articulate student of the game,” Bal said.

“His insights and intimate knowledge of the contemporary game will be an invaluable addition to our coverage.”

The news comes as the popular site gears up to launch its World Cup microsite. The new site will go live on Wednesday, 100 days out from the event.

The site will include:

 

  • A trivia section

 

  • Daily editorial and blog covering the teams, players, and venues alongside video and photo content

 

  • A travel guide covering all the places to be featured as part of the tournament in Australia and New Zealand

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Fans will also be able to access a World Cup timeline which will include galleries, quizzes and World Cup vignettes.

Site visitors will be able to re-live 50 key World Cup moments from the previous 10 tournaments, with each vingette to feature interviews with players, umpires, and journalists.

Commentator Mark Nicholas will also present the Men of the Finals, a series analysing the individuals who have produced exceptional performances to help their country win cricket’s most coveted international trophy.

The popular cricket site is run by ESPN, which recently signed a deal with Seven West to have the Seven West sales team sell its ad inventory in Australia.

However, ESPN elected to keep control of its digital properties, including cricinfo.

In other news:

Ten promotes possible Simpsons deal

Rinehart quits Ten board

Foxtel launches 'epic' campaign

 

 

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