Dirt.
A female-led creative studio named Dirt, also known as Dirtverse, has been launched by Alessia Murer, Lou Wright and Amber Dempsey.
Dirt is formally unveiling after twelve months of quietly building international projects between Sydney and Bali.
“It wasn’t a corporate pivot,” the Dirt founders said.
“It was a recognition that the industry has a substance problem. We wanted to create work that is felt in the nervous system, not just seen on a screen.”
In its first year, Dirt has delivered work for an 85% international client base, building a portfolio that spans early-stage disruptors through to established global brands.
Across sectors including commercial property, lifestyle products, and large-scale recreational developments, the studio has focused on building “forever worlds” - brand systems designed for longevity rather than short-term attention.
“Year one was about the dirt - proving the work for a global roster that is 85% international. Year two is about showing the market that you don't need a 50-person agency to achieve global gravity; you need the right people,” the Dirt founders said.
Dirt operates through a selective partnership model, built around three client archetypes.
The first is ‘The Invested’ - founders seeking a true creative partner rather than a supplier, teams who embed the studio into their internal thinking and decision-making.
The second is ‘The Sick Startup’ - high-momentum disruptors who have captured early traction and need brand systems that match their ambition, clarity, and cultural edge, and the third is
‘The Cool Giant’ - established organisations ready to shed legacy rigidity in favour of sharper, more emotionally resonant brand expression.
Murer leads brand strategy and concept development, translating early-stage thinking into culturally resonant creative systems built for impact and longevity.
Wright brings a multidisciplinary practice spanning design, illustration and photography, known for instinct-led output paired with precision delivery across international projects.
She has delivered work across food and beverage, health and wellness, sport, architecture, music and film, and has collaborated on projects involving globally recognised talent and A-list cultural figures.
This has culminated in a total 13 awards from The Dieline, Best Awards and AGDA.
Dempsey’s career spans emerging and established studios across New Zealand, Australia, Canada and the UK, having photographed major sporting and music events, and shaped brands across sport, wellness, hospitality, beauty and fashion.
“Human connection can never be replaced. Unless you possess the high-level brand and creative skill to wield it, AI won’t be leveraged the way it needs to be,” the founders said.
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