Independent marketing consultancy and creative agency Ne-Lo has sharpened its proposition around helping companies reposition for growth, formalising an approach it says has underpinned its client work for more than seven years.
The repositioning is supported by a new brand platform, Make Your Move, and an updated mascot — the agency's longstanding unicorn has been redrawn as a chess knight, combining the original symbol with a reference to strategic competitive moves.
Ross Hastings, CEO of Ne-Lo, said the shift reflected clarity about what the business does best.
"Seven years in we realised that there was a beautiful alignment between what we're best at, what we love doing, and what our clients want and value most from us,” he said.
"Most agencies amplify. Most consultancies organise. Very few do both, and that's exactly the combination our clients tell us they value most from us.”
Kieran Antill, executive director of brand at Ne-Lo, said repositioning went well beyond a tagline.
"You reposition with your whole anatomy — your proposition, your brand architecture, your IP, your customer experience, your creative work," he said.
“Our job is to help clients work out which levers to pull, in what order, and then do the work with real craft. Creativity is how we make a reposition land in the market, not how we dress it up.”
The agency is targeting financial services and fintech, health services and health tech, and complex multi-brand organisations.
Recent client work includes Selfwealth, which repositioned ahead of its acquisition by Syfe, and Altius, which repositioned following acquisition-led growth to bring its capabilities under a single workplace health and wellbeing offer.
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