Global creative agency Amplify has hired Sabrina Khong to fill the newly created associate creative director role and Caitlin Todd has become a business lead.
Khong joins from Foxtel, where she held the role of art director working on creative conceptualisation and creative strategy for Foxtel brand campaigns.
She was previously associate creative director at Section in Singapore, working on Uniqlo, PlayStation, Durex, and Nikon, and prior to that art director at Publicis Singapore for three years, where she worked on winning pitches for brands including Tiger Crystal, Samsung, HPB and Disney. The Singapore native – who moved to Australia in 2022 – began her career as a designer, working for two years with We Are Social Singapore.
Todd comes from three years at integrated social agency, Ground, in Sydney. Prio she was with Hill+Knowlton Strategies in London, starting as a junior consultant and working her way up. Throughout her career Todd has worked with a broad range of clients across the entertainment, tech and lifestyle space including Nike, Activision Blizzard, Huawei, Sennheiser, Intel, Oatley, and Team GB.
Todd also worked for the China-Britain Business Council in Shanghai for six months, following on from being educated at the University of Edinburgh and Shanghai Jiao Ton University, where she received a distinction in Spoken Chinese (Mandarin).
Gareth Davies, Amplify managing partner, said the agency is truly excited to welcome Khong and Todd to the team.
"Sabrina’s experience delivering quality creative work across multiple mediums, from social campaigns to TVCs and augmented reality experiences along with Caitlin’s experience across PR, strategy, social and digital makes them both a perfect fit for Amplify as we continue to diversify and strengthen our offering and expertise," Davies said.
Khong said she is thrilled to be collaborating with so many talented individuals in the Amplify team.
"I look forward to pushing the boundaries of creativity and contributing to the already impressive list of clientele," Khong said.
Todd said she is excited to have joined Amplify.
"I’m particularly looking forward to working alongside such a talented team as we continue to grow our exceptional client relationships,” Todd said.
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