Enreal x Principal
Enreal is on a mission to make renewable energy more affordable for Australian and New Zealand homes with a new brand partnership from Intellihub Group and branding agency Principals.
Intellihub general manager, marketing & communications Amanda Redwood said renewable energy is the future.
“Our aim is to make it easy and affordable for people who are ready to transition, so we developed a product that does exactly that,” Redwood said.
“We needed a brand that would clearly and cleverly communicate the offering. That’s where Principals came in.”
Principals worked with the Intellihub team to define Enreal’s brand and personality.
They provided potential directions before delivering a brand strategy framework, character, name, logo and graphic device.
Principals strategy director Charlie Rose said it’s been inspiring to work with the Intellihub team to create the Enreal brand.
“We landed on an infectious personality that’s straight-up, passionate and lively,” Rose said.
“As the first offering of its kind in the Australian and New Zealand energy sectors, the brand needed to stand out and present in a way that’s easy to say yes to.”
The Enreal brandmark uses blue as the brand’s primary colour, supported by yellow, black and white.
Enreal’s home energy kits is available via monthly subscription.
“Principals rose to the challenge to define a new brand in what can be a confusing category,” Redwood said.
“The Enreal brand effortlessly conveys the simplicity of the product and why it is the smart choice for Australians and New Zealanders alike.”
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