Credit: Elijah Merrell via Unsplash
Total radio revenue was flat at $309.2 million in the June quarter 2025 as digital growth offsets softer regional performance and shifts in election-related ad spend, according to Commercial Radio & Audio (CRA).
Metro broadcast radio revenue held steady at $177.1 million, while regional radio fell 5.3% to $103.4 million.
Digital audio revenue rose 27.4% to $28.7 million.
CRA said several projects are underway to drive growth, including the CRA Audio ID for improved targeting, an upgraded RadioApp to boost listener engagement and a new national campaign, Power of Audio, aimed at brands.
“The strength of digital growth and the consistency of metro broadcast are clear signals of audio’s enduring value,” said CEO of CRA, Lizzie Young.
“While there are challenges in the broader advertising sector which we have felt in some regional markets, it’s clear to us where the market is shifting and we’re acting to capture more of that demand.”
Young said this shift in market dynamics is changing what advertisers are looking for.
“Advertisers are requiring more certainty for investment confidence,” she said.
“They need more insight, more efficiency, more return; audio is perfectly positioned to deliver on all fronts. With CRA Audio ID launching, our upgraded RadioApp rolling out and our Power of Audio campaign hitting the market, we're giving advertisers the tools and proof points they need to unlock audio's full potential.
“Supporting it with a clear total audio strategy to perform at their best.”
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