Boutique digital content and programmatic campaign manager Convo Media has expanded its advertising offerings with new partnerships in the digital out-of-home space (DOOH).
The partnership includes access to more than 15,000 roadside, transit, and street-level screens across major partnerships with Val Morgan, Cartology, QMS and The Motio Network.
“Our expanded offering gives brands more powerful ways to show up in the moments that matter, seamlessly connecting with audiences across mobile, desktop, and now out-of-home,” said Monique Harris, Convo Media CEO.
“At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen, helping brands unlock the full potential of immersive ‘conversational’ creative in a way that can be briefed at speed, creatively supported to remove implementation barriers for clients, and optimised with a human touch. Including DOOH means we can now deliver that at scale. ”
Clients such as accommodation provider Scape Student Living have used dynamic DOOH screens in a cross-platform approach supported by its mobile-location-speicifc retargeting, to promote living at Scape’s Melbourne and Sydney campuses.
“At Scape, we’re always finding smarter ways to connect with students on campus, in the city, and across the screens they move through every day,” said Rosalind Lill, general manager of brand and marketing, Scape Australia.
“Partnering with Convo Media on DOOH let us create positive friction; work that stood out by being genuinely useful. That’s where effectiveness really lives for us, in the space between attention and relevance.”
Independent media agency Kaimera's senior content and marketing manager, Ella Dalton, highlighted the strength of merging digital out of home and digital platforms.
“Bringing together the scale and impact of DOOH with the precision and personalisation of digital was made seamless by the Convo team. One brief, one team, and one shared vision meant a stronger result for the client and a more effective campaign for us as the agency."
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