Medium Rare Content Agency has appointed Aidan Corrigan as head of video.
Corrigan has experience as a producer and director across Australia, North America and Europe for publishers including Condé Nast, The Economist and the ABC.
The appointment comes as Medium Rare continues to expand in multimedia formats, including on-platform, off-platform and social video strategy for the Coles Group, David Jones and Officeworks, as well as podcasts series for Bunnings and the Australian Institute of Company Directors in partnership with Microsoft.
As head of video, Corrigan will be responsible for delivering both strategic and creative solutions across a variety of formats - including longform, shortform, social, webinars and live streaming, as well as the integration of new technologies to continually innovate and optimise video storytelling for clients.
"Aidan has a proven track record in creatively solving problems, plus merging analytics with editorial insight and the latest technology to produce entertaining video content to excite, engage and ultimately grow audiences," says Nick Smith, group content director.
“He’s achieved that for some of the best brands in the world, and we’re excited he has joined the Medium Rare team to deliver that expertise to our clients.”
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