Queenslanders are being urged to stop throwing money in the bin as part of a campaign launched by the state's container refund scheme, Containers for Change.
In partnership with creative agency Clemenger BBDO, Container Exchange, the not-for-profit that runs Containers for Change, is introducing Queenslanders to Bincoin - a new currency that reframes eligible containers as money.
With every eligible container returned through the scheme worth 10 cents, Bincoin is a reminder that recycling pays.
Research commissioned by COEX shows that while awareness of the Containers for Change scheme is high, many Queenslanders still underestimate the financial benefits of returning containers.
"You wouldn't throw money away, so why toss a container that has an actual value," said Richard Brosnan, brand and marketing manager at COEX.
"Returning your containers can quickly add up, or be turned into a meaningful donation."
"Queensland is sitting on a fortune of empty containers, in fact more than one billion eligible containers are still being binned instead of cashed in, which is $100 million in 10-cent refunds people are missing out on."
"Clemenger BBDO delivered a great campaign idea that cuts through with humour and clarity, helping people shift recycling behaviour and see their containers as a source of value, not waste."
"Bottles and cans are more than just that, now they're currency. Bincoin in fact," said Glen Dickson, deputy chief creative officer at Clemenger BBDO.
The Bincoin campaign launched in September 2025.
Containers for Change allows Queenslanders to exchange eligible drink containers to either earn a 10-cent refund for each container returned or donate the proceeds to their nominated community group.
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