The Royal Agricultural Society of NSW has appointed creative communications agency Connecting Plots as its creative agency of record following a competitive pitch.
The first project, currently in development with Connecting Plots, will be the iconic Sydney Royal Easter Show.
RASNSW head of marketing Frances Jewell said: "We were really impressed with the way Connecting Plots used research and data to inform their creative approach and their design and production thinking to crack our brief.
“They showed a great deal of care and insight in how to bring their thinking to life perfectly in every channel and every touchpoint.”
Connecting Plots co-founder and CEO Tom Phillips said: “It’s a real privilege to partner with such an important non-for-profit organisation.
“Many of us in the agency are from rural communities and some have agricultural backgrounds, so it’s good for the soul to be helping promote the great work of the Royal Agricultural Society of NSW and its pinnacle event, the Sydney Royal Easter Show.”
Connecting Plots has been tasked with the branding and development of a creative platform that encapsulates the spirit of the Sydney Royal Easter Show and celebrates everything that makes it an event everyone can enjoy.
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