Connecting Plots' Tim Collier jumps to cummins&partners

By Ruby Derrick | 20 May 2024
Tim Collier.

cummins&partners has appointed Tim Collier as head of strategy, AdNews can reveal.

Collier joins from Connecting Plots, where he was strategy partner. He'd been with the agency since 2018.

He will lead strategic thinking across the portfolio of clients at cummins&partners, with creative:media at the core.

Having spent time on the marketing side in the earlier stages of his career with Boost Mobile and Billabong Group, Collier moved into agencies in the last decade.

cummins&partners global CEO Michael McConville said Collier's experience is rare.

"Often, we hire people we think have deep expertise in one thing, but that can often make it harder for an agency to consult clients towards the right solution, due to their pre-existing experience and biases," McConville said.

"Our offering, where we’ve got people who are just great blended thinkers and problem-solvers, is just so vital in a quickly changing industry, with so much complexity, and so much new. I’ve loved getting to know Tim. I think he’s one of the sharpest, clearest thinkers I’ve met in a long, long time. We’re stoked."

Collier said cummins&partner's reputation, along with chief creative officer and founder Sean Cummins' body of work, is inspirational and is the kind of work he aspires to do.

"I can still sing the Kraft peanut butter Elvis song. That spirit of entertaining creativity, contrarian originality and classic craftsmanship is what drives me," Collier said.

"Being able to bring my experience in planning for new media environments, integration, and proven effectiveness just makes sense. I'm stoked to get started.”

Sydney GM Katherine Chen at cummins&partners is thrilled to have Collier on board.

"I’ve known Tim for years, and we’ve been waiting for the right moment to work together again. His appointment represents another step in the continued evolution of our business, complementing our decades-long integrated offering and helps signpost the diverse shape and quality of the people we’re assembling," she said.

"Tim will be instrumental in our continued growth, and he'll do amazing things across our entire network."

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