Connecting Plots.
Creative agency Connecting Plots has launched a digital and media offering, led by Inez Zimakowski.
Zimakowksi, the newly appointed head of digital & media, brings more than a decade of experience spanning in-house and agency roles across the fashion, automotive and retail sectors, including Hyundai, Oroton and Edge.
“Our mission is to grow our clients’ businesses through truly connected brand experiences. Owned and paid channels are a critical piece of that puzzle,” said Connecting Plots CEO and co-founder Tom Phillips.
“With Inez leading our digital and media capability, we’re now able to better shape end-to-end solutions that deliver business impact to our clients.
“For the right types of clients, the full service offering we’re building will be the perfect fit.
“We’re proving that by smashing down the silos between strategy, creative and media who can build and then live optimise campaigns and creative to nail the objectives in a much more cost efficient way.
“On the flip side, we’re doubling down on our collaborative partnerships with other media agencies – keeping media thinking as core to our approach, same as we’ve always done.”
This follows the agency’s recent expansion into PR and earned media with the appointment of Katie Eastment as Head of PR in April.
It also arrives at the growth of the social and influencer offering a.glo, spearheaded by Kent Pearson.
The agency’s integrated offering now delivers creative, strategy, social, earned, production and media solutions.
Zimakowski’s remit will include building a performance and media offering, full digital and media audits, analytics and reporting, campaign and media implementation, CRM strategy and deployment, website UX and customer experience.
“What excites me most is how these guys are putting media, data and creativity together seamlessly and driving results,” said Zimakowski.
“Joining a creative-first agency like Connecting Plots gives us the opportunity to shape high-performing media from the start, not just at the end.
“It means better outcomes, smarter efficiencies and greater agility for our clients.”
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