Zenith, Wavemaker and Atomic 212 are the top media agencies by new business wins, according to COMvergence's new business barometer for H1 2023.
According to the report from COMvergence, which tracks the global marketing communications industry, Australia has had 109 account moves and pitches for first half of 2023 - 55 have been won/retained by media agency networks and 54 by independents/in-house/non network agencies.
In total the accounts up for pitch were worth $352M in media billings with $68M from global & multimarket pitches, $284M local pitches and $63M in retentions.
The five biggest pitches in this period have been Adobe $36M, Macquarie Group $28M, Super Amart $17M, SA Government $15M and NIB Health Funds $14M.
The full list includes:
Based on the total new business values the top media agencies are:
Interestingly Atomic 212° is the only independent agency to make it on the rankings, and ranked third overall the agency it ahead of many multinational media agencies.
For media agency networks:
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