The Communications Council has named Tony Hale, previously CEO of The Newspaper Works, as Margaret Zabel's successor.
Hale will take over as CEO of the organisation and his appointment is effective immediately.
Industry insiders have suggested Hale is a good fit for the job having both agency experience as well as having previously led a trade body.
CommsCouncil said that the board, chaired by Droga5's Sudeep Gohil, “unanimously agreed” Hale was the stand out candidate.
Tony added: “This is a great opportunity and an exciting time to be in this role. Next year we will continue the progressive work that has begun to promote the value of agencies to clients, industry and government, with a focus on the economic contribution made by the industry. It is important that we act in a positive and confident way. I look forward to meeting with our members in the New Year.”
In the year head, the CommsCouncil plans to bolster its international partnerships with UK-based industry body the IPA and D&AD, “invigorate” its professional development program, publish a study looking at the economic value of the industry and host its first leadership forum of 2015 with Dan Weiden – co-founder of Weiden + Kennedy.
Hale was CEO of The Newspaper Works from 2006 - 2013, and previously held senior roles at Clemenger BBDO and The Campaign Palace.
Gohil said: “On behalf of the national board and our members, I am delighted to welcome Tony as The Communications Council’s new CEO. Tony brings a wealth of experience and a rounded understanding of our industry, which is needed to take The Communications Council into its next chapter. ”
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