Commonwealth Bank has launched a nationwide campaign which evolves the bank's visual identity and creative platform via M&C Saatchi and Re Agency.
The new creative platform, Can Lives Here, is a reminder to Australians that our unique country is perfectly positioned to unlock opportunities, plans and dreams – no matter how big or small.
It celebrates the Australian capacity to not only thrive, but to stay optimistic even when optimism is under threat.
This "Can do" spirit is exemplified not by actors, but by real Australians from all walks of life and from every corner of the country.
Alongside a complete brand refresh, the campaign reflects the bank’s evolution after a tumultuous year for the country.
The full brand refresh campaign launched with teaser OOH executions and then a full rollout on Sunday October 11, consisting of a 60, 30 and 15 second film, OOH, press in all major publications and across social platforms.
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