Commercial radio audiences grew 111,000 to 12.5 million weekly listeners in the GfK Survey Four.
In-car listening continues its growth momentum, up 191,000 to 10.4 million weekly listeners, reaching 83% of radio’s total weekly audience.
Commercial radio now reaches 6.2 million Australians aged 25–54, up 123,000 compared to the same period last year.
“For advertisers targeting this valuable demographic, this growth reaffirms radio’s unmatched ability to deliver both the scale and engaged attention needed to drive real brand impact,” said Lizzie Young, CEO of Commercial Radio & Audio (CRA).
“What sets commercial radio apart is being one of Australia's most trusted mediums, and the only one that's 100% locally owned. This means advertising investment directly funds the local media services that are essential for our communities.
Time spent listening (TSL) sees audiences tuning in for an average of 11 hours 49 minutes weekly, with workplace listening leading the way at 12 hours 41 minutes per week.
Commercial radio streaming audience is at 3.3 million weekly: 10–24s increased TSL to 3h 17m; 25–54s represent 1.6 million streaming listeners, with TSL averaging 3h 22m weekly; streaming outside of home/car/work rose by 25,000 listeners to 795,000.
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