Helena O'Dowd.
Commercial Radio & Audio has appointed Helena O'Dowd head of commercial strategy, a new role focused on delivering industry-wide initiatives.
O'Dowd is responsible for understanding the needs of consumers and clients, and developing solutions to address them at an industry level.
Most recently, O'Dowd served as Nine's director of growth and retention, working across all facets of the business including 9Network, 9Now, Nine Publishing, Nine Radio, Stan, Domain, Drive and Pedestrian, as well as Nine's external partners including the NRL, Tennis Australia, Rugby Australia, Australian Olympic Committee, International Olympic Committee and Paralympics Australia.
Prior to Nine, she held senior roles at OMD and EssenceMediacom.
“Looking at the landscape, audio is in growth, demonstrating that consumers are making it clear the role audio plays in their lives,” she said.
“I am excited to step into the world of CRA where collaboration and appetite amongst the industry and members to move at pace has been overwhelmingly positive; ensuring the future is bright for the category.”
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