Commercial radio ad revenue grew 19.3% in July compared to the same month last year despite the impact of lockdowns, according to data released by industry body Commercial Radio Australia (CRA).
Ad revenue for the five major Australian capital city markets totalled $48.571 million in July compared to $40.724 million a year ago.
“The extension of lockdowns has taken some momentum out of the recovery but it’s encouraging to see growth for radio being sustained at a double digit level,” says CRA chief executive officer Joan Warner.
The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data, which took over responsibility for industry revenue reporting from Deloitte from July 1.
Melbourne stations reported a 30% year-on-year increase in ad revenue to $16.408 million in the month of July.
Sydney was 11.3% higher at $13.874 million.
Brisbane was up 21.6% to $7.654 million, Perth rose 18.4% to $6.296 million and Adelaide increased 8.2% to $4.339 million.
Metropolitan radio ad revenue rebounded by 72.6% in May and by 40.9% in June prior to the most recent COVID outbreaks.
The industry launched the We’re All Ears marketing campaign on July 9 aimed at driving growth in the SME market.
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