Commercial radio advertising revenue for April was up 8.8% when compared to the same month in 2021, according to data released today by industry body Commercial Radio Australia (CRA).
Ad revenue for the five major Australian capital city markets totalled $56.184 million during the month, compared to $51.636 million a year ago.
Ford Ennals, chief executive officer of CRA: “The April commercial radio revenue shows sustained and strong growth.
“With Australians out and about again we’ve seen a wide range of business sectors rebounding such as travel, leisure, entertainment events and live music, resulting in higher levels of commercial radio spend.”
Melbourne stations reported a 13.7% year on year increase in ad revenue to $18.761 million in the month of April compared to last year. Perth stations were also strong with a 13.3% increase to $7.443 million. Sydney was up 6.9% to $16.862 million, Adelaide rose 5.4% to $5.046 million and Brisbane stations increased 0.9% to $8.072 million.
The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.