CommBank becomes Australia’s major backer of soccer

By AdNews | 19 June 2025
 
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CommBank has become Australia’s biggest supporter of soccer in a sponsorship deal with Football Australia.

Financials of details of the new agreement, a six year extension to a current deal, haven’t been released but one report said the support was worth between $10 million and $15 million a year 

In addition to the existing sponsorship of the CommBank Matildas, the 2024 IFCPF Women’s World Cup Champions the ParaMatildas and the Pararoos, CommBank will become the naming rights partner of the Socceroos and the Emerging Matildas and Emerging Socceroos Championships.

“With the Socceroos facing the upcoming FIFA World Cup 2026, and the CommBank Matildas preparing for the Australian-hosted AFC Women’s Asia Cup, there has never been a more exciting time to be a fan of football in Australia,” CommBank CEO Matt Comyn said.

“When we partnered with Football Australia as naming rights sponsors of the CommBank Matildas, they were about to embark on a history making international campaign, and what an incredible amount they’ve achieved for Australian football and women’s sport since 2021.

“This six-year extension, combined with our previous four years, will result in a 10-year partnership. We hope this long-term commitment will help drive positive and lasting change for the game, players and communities.”

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