Colorbond.
BlueScope is celebrating 60 years of COLORBOND® steel in a campaign via Clemenger BBDO.
COLORBOND® steel 'Made by Australia' is the company’s first brand campaign in five years and the first fully integrated campaign since Clemenger BBDO Sydney was appointed lead agency in July last year.
Produced by Exit Films, the campaign was shot across multiple locations, from Cairns in Queensland to Phillip Island in Victoria.
The 60th anniversary campaign rolls out nationally across television, BVOD/SVOD, out-of-home, digital and social channels.
“Reaching 60 years is an extraordinary milestone, and this campaign is a tribute to what makes COLORBOND® steel truly special,” said Clemenger BBDO Sydney CEO, Sheryl Marjoram.
“It is more than a building material – it’s part of the fabric of this country. From where it’s made in Port Kembla to the places it protects, COLORBOND® steel has been forged by Australian conditions and ingenuity.
“This campaign captures that truth in a powerful, authentic way, and the beautiful results it produces; celebrating what it really means to be ‘Made by Australia’.”
Credits
BlueScope
• Interim Chief Executive, Australian Steel Markets: Gerald Cornelius
• Interim General Manager, Australian Steel Markets: Antony Schillaci
• Head of Marketing: Aneta Pyzel
• Marketing Communications Manager: Emma Vangelovich
• Brand Manager: Jemma Woodward
• Brand Manager: Sarah Stephenson
Creative Agency
• Clemenger BBDO Sydney
Film Production
• Production Company: EXIT Films
• Managing Directors: Declan Cahill & Wilf Sweetland
• Executive Producer: Leah Churchill Brown
• Director: Glendyn Ivin
• Producer: Alice Grant
• DOP: Sam Chiplin
• Post Production: The Editors
• Editor: Bernard Garry
• Post Producer: Isabella Key
• VFX Supervisor: Andy McKenna
• Online Editor: Jamie Scott
• Audio Production: Bang Bang Studios
• Sound Engineer: Sam Hopgood
• Sound Producers: Polly McGregor & Holli Dee
• Music Supervision: Level Two, Marcus Brook Smith
Stills Production
• Photographer: Saskia Wilson
• Production Company: The Pool Collective
Media
• Media Agency: ATOMIC 212
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