Coles’ Amanda McVay switches to Myer  

By AdNews | 30 October 2025
 

Amanda McVay.

Myer Group has appointed Amanda McVay chief customer officer. 

She spent more than 10 years at Meijer Inc, a regional super-centre chain of about 260 stores in the US, and most recently held the roles of group vice-president marketing and digital and group vice-president of commercial, grocery. 

Before that, McVay spent nine years at Target in the US.

In early 2023, McVay and her family moved to Melbourne where she took up the role of chief customer officer at Coles to lead the marketing, media, customer data/insight, loyalty and retail media teams. 

McVay was also a director of the Flybuys board. 

McVay joins the Myer Group in a few weeks' time, following Geoff Ikins's resignation earlier this year.  

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