The 65 members of the Redworks team from Retail MediaWorks working on the retail media business Coles 360 are moving into Coles Group.
Redworks has operated as the dedicated media team behind Coles 360 since 2021, delivering media strategy, sales partnerships and ad operations.
From September 2025, Redworks team members will join Coles Group, a major player in retail media in Australia alongside Woolworths' Cartology, Bunnings and Chemist Warehouse.
“We are incredibly proud of the role our Redworks team has played in building and scaling Coles 360,” said John Georgas, co-founder of Retail MediaWorks.
“Over the past four years, we have delivered consistent growth leading to strong commercial outcomes for Coles 360 - achievements that reflect the calibre and commitment of everyone involved.”
Michael Courtney, chief customer & digital officer, Coles Group, said the integration will strengthen Coles’ retail media capabilities.
“We’d like to acknowledge and thank Redworks for the work to date over the past four years that has seen Coles 360 successfully grow ahead of target to deliver Coles360 as a leading retail media network in Australia,” Courtney said.
Retail MediaWorks will continue to operate independently, working with retail partners globally.
The Australian retail media market is estimated at $1 billion and is expected to grow rapidly in line with international trends.
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