Deloitte Digital has appointed Colenso BBDO group executive creative director Dan Wright and executive business director Ahmad Salim to lead the creative practice in New Zealand.
Wright takes on the chief creative officer role for New Zealand and Sydney, and Salim is the MD of Deloitte Digital Creative New Zealand.
Deloitte Digital last week announced that former Colenso & Clemenger BBDO CEO Nick Garrett is joining the Deloitte Digital team in Sydney as the third partner in Deloitte Creative.
Deloitte Digital NZ lead partner Grant Frear says the duo join the team at a critical time.
"Businesses are on the precipice of significant transformational change both in NZ and globally. Climate change, digital transformation, social equity issues and societal pressures on businesses to be more purpose driven means that the traditional levers for growth need to evolve,” Frear says.
“We are at the end of a period of time where business leaders had a clear ‘playbook’ and entering a period of ‘constant reinvention’. This evolution requires the application of creativity to both the systems and stories applied by brands and businesses. Ahmad and Dan join our team at a critical moment, where we see creativity as an all-of-Deloitte Digital play.”
Deloitte Digital Creative APAC chief creative officer Matt Lawson welcomed the appointments to the unified trans-Tasman team.
“Dan is one of those rare creatives that has the perfect combination of creative vigour and intellectual rigour. And that’s exactly what you need when the aim is to constantly create what’s new and impactful. As for Ahmad, he’s a pioneering leader who has consistently forged new ground for clients, and shows no sign of slowing down,” Lawson says.
During their time at Colenso BBDO, Wright and Salim led award-winning projects. Their best-known work includes ‘SelfieSTIX’ and ‘The Child Replacement Program’ for Pedigree, ‘Kupu’ and ‘Spark Play’ for Spark NZ, ‘I’m Drinking It For You’ for DB Export, Puppo ‘Every Dog Has Its Ad’, and ‘Life After’ for General Electric.
Wright says the integration of creativity into core business models, processes, and products will be vital.
“We’re now able to collide the power of creativity with the staggering capability of Deloitte, in a borderless, more collaborative and open way. Ahmad and I see this as a critical shift,” Wright says.
"Whether our clients are tackling climate change, social and equity issues, business growth, are in their infancy or transforming into a purpose driven business, the integration of creativity into core business models, processes, and products will be increasingly vital.”
Salim says it’s exciting to take on the opportunity of integrating creativity into Deloitte’s consulting services to support NZ businesses.
“Deloitte Digital are already at the top of their game in the many services they provide to their wide portfolio of clients. By seamlessly integrating creative thinking into those world class services, we can help brands and businesses tackle the opportunities and challenges of the future with even greater impact,” Salim says.
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