James Bennett. Credit: Colenso BBDO
Colenso BBDO has appointed James Bennett group planning director and deputy head of planning, following seven years at Wieden+Kennedy London.
Originally from Melbourne, Bennett brings global experience from work on brands including Sainsbury’s, Samsung, Formula 1 and Nike.
He joins the agency’s planning team in Auckland, described as “as mischievous as it is meticulous”.
“I’ve always credited Colenso BBDO for helping me fall in love with this industry,” Bennett said.
“Whether it be from Melbourne or London, I’ve watched them from afar with jealousy, convinced they must know something the rest of us don’t.
“So, when the offer came through, I knew I couldn’t say no. I can’t wait to get stuck into the work with their world-class team.”
Colenso CEO Angela Watson welcomes Bennett to the Colenso BBDO team.
”We’ve always had a soft spot for those who think differently. James is one of those minds,” Watson said.
“He arrives with global experience, unfiltered curiosity, and the kind of strategic hunger that keeps everyone else on their toes.”
Colenso CSO Rob Campbell also welcomed the addition of Bennett to the team.
“There’s loads of people who talk a great game about their strategic chops, James showed it through the range of incredible work he’s actually made,” he said.
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