Coke targets young women with healthy fruity water

27 September 2016

Coca Cola is launching a low kilojoule flavoured sparkling water specifically for the Australian market as it looks to tap into the health conscious female audience.

Glaceau fruitdropwater launches under the same brand as Vitamin Water, and is made with 4% real fruit juice, “a hint of sugar” and spring water.

Coca-Cola It is prepping an out of home campaign as well as retail activity to targeting health- conscious women over 30.

The ads claim it will bring “superfruity vavavoom” to the category with three flavours: raspberry apple, pomegranate pear and cranberry lime in 500ml and 1.2l options.

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