Coding: not just for the tech kids any more. Marketers and creatives are getting with the programmers. We talk to Instagram's global head of growth Matt Jacobson about how it can dial up revenue, appeal to advertisers but not lose its cool. NRL Marketing boss Lewis Pullen talks the balance of sport and entertainment, and much more.
Our Food and Drink Marketing Special Report looks at how brands are surviving as the market shifts. In the news we looka t the success of Coca Cola's coloured cans campaign, how Qantas Red Planet is gaining momentum, Dan Wieden's views on creativity over financials and Maxus' global CEO Lindsay Pattison tells us how the agency can be more of a provocateur.
There's a gallery of snaps form the AdNews Agency of the Awards, Plus all the regulars; Opinion columns on collaboration and the 24-hour news cycle, Smartarse Andy Flemming takes a trip to SXSW, Creative Focus asks whether it's better to sell the dream or the reality. Top ECD's including DDB's Simon Veksner, Mr President's Laura Jordan-Bambach and Saatchi&Saatchi Fallon Tokyo's Luca Grelli respond. Analogue Folk and Holler creatives cast their eyes over six recent ads in Creative hoice, giving them a thorough creative critiquing.
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