Coca-Cola to celebrate 100 years with "unique" Aussie campaign

By AdNews | 24 February 2015

Could Opera House shaped Coke bottles or Koala-clad cans be arriving down under? Aussie marketers from Coke are keeping schtum on how the multinational drinks giant plans to roll out its "unique" ad campaign later this year as part of a global initiative.

The campaign, called 100 years of Contour, will celebrate the curves of everyone's favourite bottle, which has reached its centenary. Legend has it, the curvy coke bottle was designed in 1916 after the company became concerned its drink was becoming confused with copycat brands.

The bottle campaign will be launched in more than 100 countries, but Australia won't have its turn until mid year.

A Coca-Cola spokesperson said: “The 100 years of Contour is a global campaign in which each country will roll out their own local campaign, in their own unique way. We will have some exciting plans to roll out in Australia but for now we can’t share the details.”

In the US, the first of several planned ads has been unveiled, with a spot that featuring the song '99 Red Balloons'. See below.


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