Clive Palmer reveals his election advertising budget

Chris Pash
By Chris Pash | 8 April 2022

Billionaire mining magnate and a former federal MP Clive Palmer plans to spend $70 million advertising on the federal election.

That's $40 million by the election, due in May, on top of $30 million already spent since late last year.

His United Australia Party will be outspending all other political parties but will be less than the $83 million in the 2019 election.

He didn't win a single seat in that national poll but his efforts did help the Coalition parties with preferences.

However, Palmer told the National Press Club this time his party would put major parties at the "bottom" of the ballot paper.

He pointed to COVID lockdowns in Labor Victoria and Liberal NSW which had upset his supporters. 

“From my personal perspective, I think I put the Greens ahead of Liberal and Labor," he said.

"That’s my personal perspective. Because they haven’t been in government and haven’t been responsible for this debt.”


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