Jessica White and Stu Shepherd.
Cassette has appointed Stuart Shepherd to the newly created role of chief creative officer.
Shepherd has spent the last 10 years with the Clemenger Group, most recently as managing director of specialist B2B agency Redhanded, and before that executive creative director. He also served as a director of Clemenger PR consultancy Porter Novelli.
"We're excited to welcome Stu into the business," said Jessica White, CEO of Cassette.
"His unique blend of business leadership, creative problem-solving, and deep knowledge of marketing strategy will be invaluable for the team and our clients, who have the aspiration to build transformative marketing programs and ultimately deliver sustained growth."
Shepherd will lead Cassette's national creative services and innovation offering, working with the leadership team to champion new ways of solving business problems through marketing practice.
"The ambition from Jess and the team is infectious, and I'm excited to be stepping into a business that wants to make meaningful impact for its clients that goes beyond the tactical," said Shepherd.
"Cassette has consistently produced great work for a long time, the calibre of which I was surprised to learn about.
“The business has in some ways flown under the radar for almost 25 years. I like that humility; it says a lot.
“For me, this role is more about building something than making something. Doing that every day with a great bunch of people, what's not to get excited about?"
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