Sophie Gallagher.
M+C Saatchi has appointed Sophie Gallagher, a former strategy director at Clemenger BBDO, group strategy director.
Gallagher brings more than a decade of experience across journalism, publishing, client in-house roles and full-service agencies.
She has worked with local and international brands including Samsung, Compare Club, Universal, Sony, Audi, LVMH, The University of Sydney and Ingham's.
Before Clemenger BBDO, she was at Slingshot Media Ventures and News Corp.
In her new role, she will lead the agency's connections strategy offer, ensuring media and creative are seamlessly integrated to influence audiences, impact culture and deliver business results. Gallagher will work across all clients to identify the most effective ways to bring ideas to life.
"I am thrilled to be joining M+C Saatchi, an iconic agency that has continually shaped how Australian brands have influenced people's lives,m” said Gallagher.
“This is a pivotal time in our industry, where media and creative must work hand in hand to drive impact and influence.
"I am so excited to work with M+C to bring this dynamic combination to clients, and create more work that drives trust, engagement and results."
M+C Saatchi group chief strategy officer Simon Wassef said Gallagher is the best connections strategist in the market.
"Sophie's a gun - the best connections strategist in the market. She has the rare gift of being able to combine big strategy optimism with real strategy pragmatism. Her ideas are exciting and they work bloody hard," Wassef said.
"She's chosen M+C as the place to wield her talent, elevate our work, push the industry forward and help our clients grow. Let's enjoy the show."
Gallagher actively champions the next generation of talent, leading Assisterhood NSW, a mentorship program for underrepresented communications professionals. Under her leadership, the program grew mentor participation by 42% year-on-year.
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