Phoebe Sloane.
Melbourne-based independent creative agency Bullfrog has appointed Phoebe Sloane creative director.
She joins from Clemenger BBDO where she was a senior copywriter. She previously worked at Special Group and CHEP Network on brands including Carlton & United Breweries, L'Oréal, Myer, ANZ, BMW, Uber Eats and Bonds.
“I’ve always admired the happenings in the Bullfrog Pond," Sloane said.
"They have that dangerously potent combination of talented humans, good culture and innovation. They’re agile, full of energy and are assembling a team of formidable experts I selfishly can’t wait to learn from.”
Sloane founded The Aunties in 2021, the support network for women and gender diverse people in creative industries, which has grown to 4,500 members and paired more than 500 mentors and mentees.
"Phoebe is someone we've always admired - for her creative excellence, her belief in the power of community, and the way she shows up for the industry," said executive brand and experience director Tim Shelley.
The appointment comes as Bullfrog expands its team with recent hires including Amanda Nicoll as group business director, Madieson Ryan earned specialist, Joy Hudson senior business director and Alex Weston business director.
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