Clemenger BBDO has been appointed creative agency for streaming service Stan, following a competitive pitch.
Stan, owned by Nine Entertainment, is Australia’s locally owned streaming platform.
“Sometimes pitch processes tell you everything you need to know about the brand, business and people, right in the first meeting,” said Clemenger BBDO Co-CEO, Sheryl Marjoram.
“This was one of those pitches, and we’re incredibly proud to have won. We gelled with the team, their ambition for Stan and their commitment to creativity instantly.”
Marjoram said the Stan account solidified Clemenger BBDO’s position as a creative company, capable of delivering Big, Unignorable Ideas; as culturally resonant as they are commercially accountable.
Stan has previously worked with creative agency RichardsRose in a 2017 brand campaign.
Stan joins a number of clients on Clemenger BBDO's roster, including John West, the Australian Red Cross, Mazda Australia, Michael Hill, 7-Eleven and others.
“We’re thrilled to appoint Clemenger BBDO following a closely contested pitch,” said Stan marketing director Michelle Chandran.
“From the outset, their creative ambition matched our own – to push boundaries and prioritise high-impact storytelling that resonates with our audiences. Throughout the process, they demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist.
“We’re looking forward to partnering together to deliver premium, impactful work that keeps Stan at the forefront of Australian entertainment.”
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