Racing and Wagering Western Australia (RWWA) has appointed Clemenger BBDO Sydney and The Brand Agency for the provision of marketing services in support of its wagering brand TABtouch.
Clemenger BBDO Sydney will be responsible for brand strategy and creative.
“We’re thrilled to be partnering with Katie and the TABtouch marketing team who have big creative ambitions for the brand," Clemenger BBDO Sydney CEO Pete Bosilkovski says.
"There is a huge opportunity to build on the equity of TABtouch and bring some fun and energy to the brand. A challenge we are extremely excited about fulfilling together. We can’t wait to get started.”
The Brand Agency was the incumbent on the account for the last four years.
It has retained the media component of the tender.
“We are delighted to be reappointed to the RWWA media account, as their appetite for innovation has built a strong partnership between our teams," The Brand Agency head of media and analytics Angela Naaykens says.
"They are in a unique position to capitalize on the changing media landscape, punching far above their weight in arguably the most competitive marketing category.”
RWWA’s wagering business consists of a network of 325 TAB retail outlets across Western Australia, a call centre and digital platform through the TABtouch brand.
The year 2021 also marks the 60th anniversary of the TAB in Western Australia.
RWWA head of marketing Katie Roberts says she was thrilled to be able to partner and leverage the extensive expertise of two of Australia’s most prominent agencies.
“In a year where we celebrate one of our most significant milestones, I look forward to working with The Brand Agency and Clemenger BBDO Sydney to further solidify and establish TABtouch as one of Western Australia’s most iconic brands,” Roberts says.
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