Clemenger BBDO Sydney names Graham Sweet head of brand planning

Paige Murphy
By Paige Murphy | 6 July 2021
Graham Sweet

Clemenger BBDO Sydney has appointed Graham Sweet head of brand planning.

Sweet has close to 20 years' experience working at top agencies and across global brands.

He has previously led planning teams at Saatchi & Saatchi and We Are Social.

He has also worked as planning partner at DDB on VW and Mars, and at media agency Bohemia where he worked on flexing his media, tech and data muscles.

“Graham has a phenomenal track record as a strong brand planner, but above everything else, he’s a wonderful person who I’ve had many a laugh with already," Clemenger BBDO Sydney chief strategy officer Lilian Sor says.

"We couldn’t be happier to welcome Graham to the Clemenger Sydney planning crew and agency."

Sweet is originally from South Africa and started his career in brand consultancy, before moving into agency roles in 2010, first at Jupiter Drawing Room and then Brand Union where he spent more than three years as head of strategy across all of Africa and the Middle East.

He moved to Australia in 2014 and has called the place home ever since.

“Loving nothing more than navigating the challenges of big brands and holistic communications, Graham is a simplifier and he’s focused on strategy as a means to an end, not the end itself," Sor says.

"Optimistic and motivated, Graham is an advocate of creativity and a tech enthusiast - and is sure to enhance our agency and our clients’ businesses."

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