Clemenger BBDO Melb appointed to Victoria’s Department of Transport

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 29 March 2022
Julian Bell.

Clemenger BBDO Melbourne has been appointed as the Victorian government’s Department of Transport creative lead agency of record.

The agency takes on responsibility for brands including Public Transport Victoria, VicRoads and Regional Roads Victoria.

The appointment will see Clemenger BBDO Melbourne develop communications to encourage commuters back onto all modes of public transport, manage road congestion and disruptions messaging and promote safety for all Victorians when travelling by road or public transport.

“We’re excited to be working with the team at Clemenger BBDO Melbourne,” says Department of Transport’s acting director of brand and marketing Anne Stout.

“Throughout the pitch process, they demonstrated a clear understanding of the Department’s goal to provide simple, safe connected journeys that help people connect to life, and the creativity that will help us communicate that ambition.”


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